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r4 software

Hi,

The basic premise of transmedia planning is that rather than using different media channels to communicate the same idea, you can use each channel to communicate different things. Everything is still tied together by the same brand strategy or narrative, but each channel does what it does best, rather than bending to fit an idea that's not really built with any particular channel in mind. Each channel is strong and self-contained enough to live on its own, but can then be pulled together into a greater brand narrative.

r4 software

Hi,

Nice article..... whenever i will get free time i will play guitar......

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